Raise the Flag! It's More Fun!

Switzerland's 1951 "It's More Fun" tourism campaign had lost its timeliness.  In fact, its current campaign pitch is "Switzerland. get natural." 

Current campaign logo and slogan of Switzerland.

Since, Switzerland is no more claiming to be more fun compared to the rest of the world, it's now our take, our time to claim against the rest of the world, including Switzerland, "It's more fun in the Philippines!"

New tourism campaign logo and slogan launched on January 6, 2012.

I touted  "Should it not be--It's most fun in the Philippines?" for a while because of Switzerland's 60 year-old slogan that suddenly surfaced a few hours after the launch. Convinced of the zest of the "fun" to drive in tourists, the logical action would be to claim the superlative "most". But, as I've pointed out above, it's now our time to claim "It's More Fun".

Let's rise from deep slumber, face the storms unperturbed and, with the flag of our honor and hope raised sky-high, shout to the rest of the world...it's more fun in the Philippines!

In rescuing a Philippine flag, the 12-year-old Janela Lelis of Malinao, Albay,
braved the flood and strong wind at the height of tropical storm Juaning.