ASEAN tourism energized by the Green Core

As part of the concerted efforts of the ten ASEAN-member countries--Brunei Darussalam, Cambodia, Indonesia, Lao People's Democratic Republic (PDR), Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam--to unify as a single tourist destination, they have considered the standardization of tourism services. This is in view of establishing the ASEAN as one integrated economic community. At the heart of these standards is the principle of responsibility for environmental integrity.

This ASEAN logo is used for both the green hotel and the homestay awards. The flower resembling lotus means inducing luxurious enjoyment, peace and beauty; the petals enfolding the ASEAN logo signify resilience of member-countries; and the different shades of green symbolize protection of environment, fertility, growth, increase of production in tourism industry.   

The ASEAN Green Hotel Award

The ASEAN Green Hotel Award is a ceremony by the ASEAN-member states in recognition to hotel industry players who qualified for their compliance to the ASEAN Green Hotel Standard, which is succinctly defined as an ASEAN standard respectful of sustainable resources consumption. It establishes a professional green hotel operation such as environmental plan, green product, human resource and environmental management, which will enable environment and communities to benefit from a collective approach to operational professionalism.  Each winner is awarded with a plaque and a certificate of ASEAN Green Hotel Award valid for three years.

There are 11 criteria for this award, namely: (1) environmental policy and actions for hotel operation, (2) use of "green" products, (3) collaboration with the community and local organizations, (4) human resource development, (5) solid waste management, (6) energy efficiency, (7) water efficiency, (8) air quality management (indoor and outdoor), (9) noise pollution control, (10) waste water treatment and management, and (11) toxic and chemical substance disposal management.

Now on its 5th year, the ceremony was held in the Philippines, during its successful hosting of the ASEAN Tourism Forum 2016 held in 18-22 January 2016. 

In each member-country, the national tourism organization (NTO) appoints a national body to assess candidate-hotels, which are then nominated by the respective member-state to the ASEAN. For the Philippines, 10 hotels were awarded, namely: Amarela Resort, Amorita Resort, Baguio Country Club, Bluewater Maribago Beach Resort, Crimson Resort and Spa Mactan, Daluyon Beach and Mountain Resort, Fundacion Pacita Batanes Nature Lodge, Pearl Farm, The Bellevue Resort, The Manor at Camp John Hay.

DOT Secretary Ramon Jimenez, Jr. (at the centermost, standing) is flanked by the hotel-awardees, namely: Amarela Resort, Amorita Resort, Baguio Country Club, Bluewater Maribago Beach Resort, Crimson Resort and Spa Mactan, Daluyon Beach and Mountain Resort, Fundacion Pacita Batanes Nature Lodge, Pearl Farm, The Bellevue Resort, The Manor at Camp John Hay.

The ASEAN Homestay Award

All over the ASEAN region, homestay program is a form of alternative tourism in which tourists are given the opportunity to experience the way of life with local community. The experiential nature of this form of tourism is becoming increasingly popular with foreign tourists.

Establishing the ASEAN Homestay Standard provides an opportunity to standardize a base-level understanding of what a homestay is and to establish a minimum standard across all ASEAN-member states. The standard facilitates a coordinated approach encouraging partnership with the relevant stakeholders and creating a positive environment while revitalizing the rural economy effectively reducing poverty incidence in the countryside. It aims to create higher quality homestays to appeal to discerning tourists.

The standard focuses on the host, accommodation, activities, authenticity, management, location, safety and security, marketing and sustainability principles.

The awardees will benefit from marketing programs being implemented by related government agencies and the ASEAN organization most especially from the branding  of ASEAN Standard Homestay, which is internationally recognized, as well as free training programs.

For the Philippines, the five ASEAN Homestay Awardees are Agan's Homestay, Ates Homestay, Estelita Homestay, Xylla's Estelita Homestay, and Daval Homestay, all from Siquijor Island.

Sandwiching the tourism Secretary Ramon Jimenez, Jr. (4rth from left, standing) are the five ASEAN Homestay Awardees, namely:  Agan's Homestay, Ates Homestay, Estelita Homestay, Xylla's Estelita Homestay, and Daval Estelita Homestay.

ECOTOURISM: The Philippine's Under-Explored Pearl of Great Price

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Located at the northeastern tip of Luzon, the Peñablanca Protected Landscape [3] is known for its countless caves and lush, fertile land. It is a verdant junction to some of the region’s greatest landscapes—the Cordillera and Sierra Madre mountains lie on its western and eastern borders, providing the perfect setting for some truly intense eco-adventures. Try your limbs at spelunking in some of the best-preserved caves this side of the province.

Get your feet wet, literally, in white-water kayaking expedition. Should you wish to keep your feet dry, there is also a host of less-hectic activities for the eco-tourist.

The Pinacanauan River is lined with the mountain edge of the Peñablanca Protected Landscape in Cagayan Valley, which houses the seven-chamber Callao caves.

One of the seven chambers of Callao cave.

The Gran Central Cordillera mountains [4] is a vast, 23,000 sq. km. portion of mountainous terrain in Northern Luzon mystified by cool foggy weather and made majestic by rice terraces. It is essentially a landlocked region with its lush valleys, and pine-covered summits making it one of the Philippines’ most popular destinations for mountaineering and other related activities. The Cordilleras are home to numerous ethnic communities—around eleven of them are in the highlands, all of them possessing their own unique cultures.

Everything that excites a mountaineer is in there—a vast terrain reaching out to the horizon, dotted with hills, mountains, streams, and rocks of all sizes from pebbles to boulders even bigger than the size of cars. Then there’s the ubiquitous sand spewed from the mouth of Mt. Pinatubo decades ago, getting into everything and everywhere else. Finally, there’s the journey itself—sixty minutes of bouncing, crushing “4x4” action, followed by three hours of trekking.

Rugged yet stunningly glorious on top, Mt. Pinatubo [6] is not for the faint of heart—you have to pay with your profuse sweat and bold guts. Devastating Central Luzon in 1991, it ejected tons of ashes and vomited raging rivers of lahar and ferocious lava but gave birth as well to tons of livelihood activities in addition to its being an ecotourism site.

The aerial view of the crater of Mt. Pinatubo

The Hundred Islands, Pangasinan

 The Hundred Islands National Park [5] is Pangasinan’s provincial pride, consisting of a small archipelago off the coast of Alaminos. Often referred to as a tiny version of the Philippines, it has more than 200 green vegetation-topped, white sand-ringed islets set amidst a brilliant backdrop of deep green-blue waters.

Climb the world’s smallest volcano or simply view it from the cool foggy slopes of nearby Tagaytay City.

Aside from being fairly challenging and rugged climb, Taal Volcano [9] is a major lesson in earth science. Situated among red oxidized soil and smoking vapour vents in the main crater, which houses a small lake of sulfur and water. Up there, the wind is cool, atmosphere calm and the view breathtaking. Such a lovely sight, one might say, belies this land’s awesome and yet violent nature.

“The Whale Shark Capital of the World” is Donsol [12], one of the 14 municipalities of Sorsogon, because of whale sharks or butanding, the largest living fish species, taking a haven in the waters of this town during summer months. It is the biggest marine attraction in the Philippines that turned Donsol into a world-class tourist destination. Whale shark interaction despite the assurance of the presence of a BOI, butanding interaction officer, and the knowledge of its being amiable will give you a formidable emotional combination of fear and thrill—an unforgettable experience you won’t forget.

Taal from the point of view of Tagaytay.

The crater lake of Taal Volcano

Butanding interaction in Donsol.

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ECOTOURISM: The Philippine's Under-Explored Pearl of Great Price

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In recognition of the country’s great potential to compete with the world’s established ecotourism sites, Executive Order No. 111 was issued calling for the formulation of the National Ecotourism Strategy (NES)1, in order to provide an integrated management plan for the development of ecotourism in the Philippines. The NES identified key sites for ecotourism development classified as banner, emerging or potential sites (Figure 1, in bold are the banner sites). Banner key sites are envisioned to serve as models for developing ecotourism. On the other hand, emerging key sites are those that are already in the initial phase of development while potential key sites are those that have not yet undergone any development and are not suitable for promotion. Brushing off the conceptual discussion of ecotourism, let us look into what the Pearl of the Orient Seas has to offer by exploring these under-explored key sites.

Ruins in Barangay Savidug, Sabtang, Batanes. Photo by R.A.Natanauan

The Batanes group of islands [1] (click here for a video)—a jagged, rocky home to the kind Ivatans—is the northernmost tip of Luzon lying some 180 kilometers from the mainland. Being isolated from the mainland is its most endearing quality. Batanes has its share of old Spanish churches and villages strewn with traditional stone houses well-adapted to its windy climate and an abundance of beautiful sceneries.

Basco Lighthouse and the Rolling Hills of Batanes.  Photo by R.A.Natanauan

Crisologo Street, Vigan.

Vigan [2] (click here for the video), being a remnant of all that was Spanish in the north, is a perfect epitome of an enduring cultural heritage earning the UNESCO’s World Heritage City title. Getting there is like a back-to-the-past experience, a culture-shock in 18th century Spanish Philippines. Vigan’s most popular attractions are, of course, its centuries-old houses, antiques, stone-paved streets, clippety-clop calesas and baroque churches, which have survived the ups and down of Philippine history. It is eight hours, 400 kilometers away from its walled version—the Intramuros.

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ECOTOURISM: The Philippine's Under-Explored Pearl of Great Price

Ecotourism is a significant tool of development that sustains both the natural and cultural resources of the country. In fact, the tourism industry, in general, thrives and prospers in so far as these resources are properly conserved and responsibly developed.  The Bohol Congress in 1999, following the Global Agenda 21 and its local counterpart the Philippine Agenda 21, adopted the concept of ecotourism as a form of sustainable tourism within a natural and cultural heritage area where community participation, protection and management of natural resources, culture, and indigenous knowledge and practices, environmental education and ethics, as well as economic benefits are fostered and pursued for the enrichment of host communities and the satisfaction of visitors. The International Ecotourism Society defines ecotourism as a responsible travel to natural areas that conserves the environment and improves the welfare of local people. It is therefore more of an attitude, a way of life, than an industry striking a balance between the preservation of cultural heritage and environmental integrity and the pursuit of economic growth beneficial for both the host communities and the visitors.

A new species of Nembrotha nudibranch (also known as sea slug) that was discovered during the California Academy of Sciences' 2011 Philippine Biodiversity Expedition. These brightly colored mollusks don't need shells for protection--instead they produce powerful toxins to keep potential predators at bay. Photo Credit: Terry Gosliner / California Academy of Sciences

The original inhabitants of Baguio are the Igorots, Kankana-eys and 

Ibalois.  These are Igorots in a street dancing competition during 

Panabenga Festival.

With 7,107 islands, the Philippines is the world’s second largest archipelago making it unsurprisingly rich in both natural and cultural resources. The Philippines, together with Malaysia, Indonesia, Borneo and Papua New Guinea, forms the Coral Triangle, the most diverse marine habitat of the tropics with more coral reef fish diversity than anywhere else in the world—37%  (2,228) of the world’s coral reef fish species (6,000), and 56% of the coral reef fishes in the Indo-Pacific region (4,050). It has 15 regionally endemic coral species, which is found nowhere else in the world, and shares 41 regional endemic species with Asia . The reefs of Sulu and Sulawesi seas are home to about 580 of the world’s 793 species of reef-building corals, compared to just 50 in the Caribbean and 300 in the Great Barrier Reef. There are over 19 identified species of marine mammals and 1,200 varieties of reef fish, including the plankton-feeding whale shark, the world’s largest fish.  The natural resource base for ecotourism encompasses seascapes, rivers, lakes, wetlands, volcanoes, caves, and cliffs harboring a rich variety of plants and animals. In the forest, fields and mountains about 500 species of birds have been recorded, of which 172 species are found only in these islands. The Philippines is considered both a mega-diversity country and one of the world’s highest priority hot spots for the conservation of nature.  The country is culturally as diverse as its natural resources  being home to over 180 indigenous ethnic groups, over half of which represent unique linguistic groups,  and countless non-indigenous groups who are of Hispanic, Chinese, American, Arab, Indian, Japanese, Vietnamese, Korean and other groups of foreign origin (Wikipedia, 2009).  These diversity brought about distinct, unique and enumerable blends of creative expressions—from fashion to culinary, from visual to performing arts, from architecture to artifacts, from rituals to festivals—within and beyond the boundaries of ethnic communities.  While it is true that the country is a melting pot of the West and the East, it has traditional villages all over the archipelago with all their unique cultures fully intact—these fusions and conservation form into a beautiful cultural mosaic that is distinctively Filipino.

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Where There Is Logging, There Is No Bird!

Wild bird watching is one of the activities lined up by the Department of Tourism Caraga Region for the Wow Caraga 2011, Payanig Sa Bislig, celebrating the 16th founding anniversary of the new administrative region covering the six cities of Butuan, Bislig, Cabadbaran, Tandang and Bayugan, and five provinces of Agusan del Norte, Agusan del Sur, Surigao del Norte, Surigao de Sur and Dinagat Islands in the southern part of the Philippines, the Pearl of the Orient.

The wild-bird watching expedition team is composed of the Department of Tourism group--Assistant Secretary Domingo Ramon "Chicoy" C. Enerio III, DOT-Caraga Director Leticia Tan, Aleli Guevarra, Gina Velasco, Boyet Sayo, and myself--Rex of Bislig City Tourism Office, one from the Presidential Management Staff, two members of the Wild Bird Club of the Philippines, and Zardo, the guide.

Early morning of February 24, cocks seemed reluctant to crow for it was chilly and the dawn has yet to yawn with its radiant yellow rays. It was unusual for it was four o’clock already when we rode on what locals call jeep, which there is nothing of what looks like those in Metro Manila. From the point of departure, Paper Country Inn, Brgy. Mangagoy, Bislig City, it took us more than two hours of long wobbly ride with a dose of cold breeze that penetrates to the bones before we could reach the crossroad that leads to the wild-bird watching site. While ASec. Chicoy and the two foreigner-looking members of the Wild Bird Club chatted for most of the trip about their bird watching escapades, most of us dozed instead of watching the environs barely lit by the vehicle’s headlamp which I nevertheless did with much delight not so much for the vegetation but for overhearing the depth of ASec's knowledge about birds.  He related that in Europe, the market for bird watching is huge.  "England has only one endemic bird specie compared to about 200 in the Philippines.  This translates to 200 reasons for Europeans to visit the Philippines," he said. When we reached the take-off point, it was past six already. Still foggy.

After taking breakfast, we climbed up the road going to the left. Chirping sounds coming from different directions gave us hope that we could see those birds despite their being called wild. Unfortunately even Zardo, our avant-garde tour guide, despite his being famous as someone who can summon particular bird species with his gadget, could hardly be effective at many instances. With bare eyes, it was a pain for most of us to celebrate with ASec. Chicoy and the two seasoned wild bird watchers who were using binoculars. Although, they were kind enough to lend us their tools sometimes, we could still hardly see a single bird which they tried to help us to see using their laser pointers pointed to the direction of the trees that are towering high with their leaves sparkling because of the morning dew touched by the rays of the sun rising over the mountain. How could we see such birds, if indeed there were, if their size and color blend with the leaves that reflect the blinding sunlight? Or, are they just too wild to be tamed by our naked eyes for a good view, for a while? If they are, then, we were truly watching wild birds. Or, perhaps, we were just expecting too much to see those birds the way we could in the zoos that made the day frustrating.

The scarcity, or maybe just the difficulty of seeing the birds, led the whole team to get deeper into the forest. While trekking, we realized that it was not the scarcity of birds that made the activity disappointing. Logs are lined and piled up along the pebbly road. As we went deeper into the forest, it was becoming clearer. The sound of chainsaw cutting trees somewhere nearby made the birds fly away or at least kept them in their hiding place.

So, to make the most of the activity, I turned it into a wild flora-and-fauna (dragonflies, butterflies, and bees) watching spree. And, I vowed to have the deplorable logging situation in Caraga brought out to the open--to the cyberworld at least--for a lesson and rectification.

It does not matter if logging in Caraga is legal or illegal. The thing is…Caraga suffered massive flooding every year. This year alone, the flooding victimized 545,285 people or 111,679 families with damages to infrastructure, farm crops and other agriculture products amounting to P451 million, according to the Philippines' Regional Disaster Risk Reduction and Management Council. The death toll had reached 10 and two people were reported missing as of February 6. Online Gold Star Daily has the full story and statistics. 

In various instances during the Wow Caraga 2011, especially during the Bird Forum at De La Salle Don Bosco College Gym, Surigao del Sur Governor Johnny Pimentel vowed to fully implement Executive Order 23 issued by President Aquino last February 1 declaring a moratorium on the cutting and harvesting of timber in the natural and residual forests and creating an anti-illegal logging task force. Bislig City Mayor Librado Navarro cognizant of the ill-effects of logging industry in his home city also promised to support the policy in view of the new tourism product that he is pushing in his city--wild bird watching.

While their speeches sound promising, there is a real and urgent need for a very strong political will and solid community support considering that, while Wow Caraga 2011 was on stage, logging is still unabated.

Recently, as reported by Philstar on March 4, “Environment and Natural Resources Secretary Ramon Paje announced…that chainsaws, bulldozers, graders and other logging tools and implements are now off-limits in natural and residual forests nationwide.” If implemented, this can certainly support the new tourism product of Bislig City—wild bird watching. If not, a suitable replacement is proactive ecotourism--mountain trekking that culminates in tree planting in the PICOP site with bird watching merely as a side dish.

I feel strongly for forest protection to sustain ecotourism but, for heaven's sake, the lives of men and women of Caraga are even more important than wild bird watching! In Caraga, more than anything else, it is about human survival!

Stop irresponsible logging in Caraga now! Protect the Philippine forests! Plant trees!

For emulation, worth mentioning is the El Verde program of the provincial government of Camarines Sur. The program is a magnificent example of a strong political will backed up by solid community support. There is nothing impossible when all stakeholders imbued with a sense of community act together resolutely for a common cause.

Let’s go green! Together, we can!