ASEAN tourism energized by the Green Core

As part of the concerted efforts of the ten ASEAN-member countries--Brunei Darussalam, Cambodia, Indonesia, Lao People's Democratic Republic (PDR), Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam--to unify as a single tourist destination, they have considered the standardization of tourism services. This is in view of establishing the ASEAN as one integrated economic community. At the heart of these standards is the principle of responsibility for environmental integrity.

This ASEAN logo is used for both the green hotel and the homestay awards. The flower resembling lotus means inducing luxurious enjoyment, peace and beauty; the petals enfolding the ASEAN logo signify resilience of member-countries; and the different shades of green symbolize protection of environment, fertility, growth, increase of production in tourism industry.   

The ASEAN Green Hotel Award

The ASEAN Green Hotel Award is a ceremony by the ASEAN-member states in recognition to hotel industry players who qualified for their compliance to the ASEAN Green Hotel Standard, which is succinctly defined as an ASEAN standard respectful of sustainable resources consumption. It establishes a professional green hotel operation such as environmental plan, green product, human resource and environmental management, which will enable environment and communities to benefit from a collective approach to operational professionalism.  Each winner is awarded with a plaque and a certificate of ASEAN Green Hotel Award valid for three years.

There are 11 criteria for this award, namely: (1) environmental policy and actions for hotel operation, (2) use of "green" products, (3) collaboration with the community and local organizations, (4) human resource development, (5) solid waste management, (6) energy efficiency, (7) water efficiency, (8) air quality management (indoor and outdoor), (9) noise pollution control, (10) waste water treatment and management, and (11) toxic and chemical substance disposal management.

Now on its 5th year, the ceremony was held in the Philippines, during its successful hosting of the ASEAN Tourism Forum 2016 held in 18-22 January 2016. 

In each member-country, the national tourism organization (NTO) appoints a national body to assess candidate-hotels, which are then nominated by the respective member-state to the ASEAN. For the Philippines, 10 hotels were awarded, namely: Amarela Resort, Amorita Resort, Baguio Country Club, Bluewater Maribago Beach Resort, Crimson Resort and Spa Mactan, Daluyon Beach and Mountain Resort, Fundacion Pacita Batanes Nature Lodge, Pearl Farm, The Bellevue Resort, The Manor at Camp John Hay.

DOT Secretary Ramon Jimenez, Jr. (at the centermost, standing) is flanked by the hotel-awardees, namely: Amarela Resort, Amorita Resort, Baguio Country Club, Bluewater Maribago Beach Resort, Crimson Resort and Spa Mactan, Daluyon Beach and Mountain Resort, Fundacion Pacita Batanes Nature Lodge, Pearl Farm, The Bellevue Resort, The Manor at Camp John Hay.

The ASEAN Homestay Award

All over the ASEAN region, homestay program is a form of alternative tourism in which tourists are given the opportunity to experience the way of life with local community. The experiential nature of this form of tourism is becoming increasingly popular with foreign tourists.

Establishing the ASEAN Homestay Standard provides an opportunity to standardize a base-level understanding of what a homestay is and to establish a minimum standard across all ASEAN-member states. The standard facilitates a coordinated approach encouraging partnership with the relevant stakeholders and creating a positive environment while revitalizing the rural economy effectively reducing poverty incidence in the countryside. It aims to create higher quality homestays to appeal to discerning tourists.

The standard focuses on the host, accommodation, activities, authenticity, management, location, safety and security, marketing and sustainability principles.

The awardees will benefit from marketing programs being implemented by related government agencies and the ASEAN organization most especially from the branding  of ASEAN Standard Homestay, which is internationally recognized, as well as free training programs.

For the Philippines, the five ASEAN Homestay Awardees are Agan's Homestay, Ates Homestay, Estelita Homestay, Xylla's Estelita Homestay, and Daval Homestay, all from Siquijor Island.

Sandwiching the tourism Secretary Ramon Jimenez, Jr. (4rth from left, standing) are the five ASEAN Homestay Awardees, namely:  Agan's Homestay, Ates Homestay, Estelita Homestay, Xylla's Estelita Homestay, and Daval Estelita Homestay.

Where Are We Going After the 5th World Ecotourism Conference?

With the theme “Marine and Coastal Ecotourism: Oceans of Uncertainties, Waves of Opportunities,” the Philippine Department of Tourism (DOT) and the Malaysia-based DiscoveryMICE, an affiliate of the United Nations World Tourism Organization (UNWTO), organized the 5^th World Ecotourism Conference held on February 20-22, 2014, in Cebu's RadissonBlu Hotel.

Among the topics discussed were the impacts of ecotourism in both the natural and the cultural environments,  the socio-economic aspects of the industry such as development of destinations, management of marine ecotourism spots, marketing, and the elimination of poverty through sustainability.

During the conference, the DOT and the Department of Environment and Natural Resources (DENR) bared and launched the nine-year National Ecotourism Strategy (NES) and Action Plan, 2013-2022. The  DOT is represented by no less than its Secretary, Ramon R. Jimenez, Jr. and the DENR, also its Secretary, Ramon J. P. Paje, co-sharing the chairmanship of the National Ecotourism Development Council.

During the launching ceremony, Secretary Jimenez  said that the Philippines is the perfect host to this year's conference since part of the country's National Tourism Development Plan, he says, "is to develop competitive and sustainable products and destinations which will provide economic opportunities and protect the environment." 

"It is important for the Philippines to take the lead in involving local communities and government units in (marine) conservation work, especially that the livelihood of many Filipinos are linked to the seas," he added.

Meanwhile, Secretary Paje said that due to the recent disasters devastating some parts of the country the government is compelled to step up its campaign for sustainable tourism practices that promote conservation of protected natural areas at the same time also benefiting the local economies.

The conference was attended by about 400 people in the government, the civil society, the business sector, and the academe from all over the world to discuss, share and learn sustainable development strategies they adopted in their own fields of interest and business and development activities.

Envisioning the Philippines as a globally competitive ecotourism destination with its wealth of natural beauty and cultural richness, conscious of the need to conserve, enhance, sustain and develop these assets and ensure equitable sharing of benefits among its people, the NES is aimed at "environmentally and socially responsible development that safeguards the integrity and diversity of its natural resources, provides education and enjoyment to visitors and delivers larger and more widely distributed income and employment opportunities to the local communities and their constituents, especially the women, youth, indigenous peoples, and the vulnerable groups."

Achieving its purpose begins with awareness, appreciation, and conviction on the values of pursuing ecotourism as a strategy of sustainable tourism--both in its tangible and intangible benefits in relation to achieving inclusive growth for the country. What do we need to do--what else other than to launch an information, education, and communication (IEC) campaign starting with the concerned policy and decision makers--the DMUs--in the ecotourism sites? 

Tourism Secretary Ramon R. Jimenez, Jr. addresses the attendees with opening remarks.

Environment Secretary Ramon J.P. Paje delivers his piece.

The representatives of various government agencies--international, national and local--and non-governmental organizations, involved in the organizing of the conference.

The book inscribing the NES & AP 2013-2022, a collaborative work between the DOT and the DENR in consultation with various stakeholders.

From left to right--DOT Asec. Rolando Cañizal, USec. Daniel G. Corpuz, DENR Sec. Ramon J.P. Paje, DOT Sec. Ramon R. Jimenez, Jr., DENR USec. Ernesto G. Adobo, Jr. and Director Theresa Mundita s. Lim of Protected Areas and Wildlife Bureau, DENR.

The conference participants

Where There Is Logging, There Is No Bird!

Wild bird watching is one of the activities lined up by the Department of Tourism Caraga Region for the Wow Caraga 2011, Payanig Sa Bislig, celebrating the 16th founding anniversary of the new administrative region covering the six cities of Butuan, Bislig, Cabadbaran, Tandang and Bayugan, and five provinces of Agusan del Norte, Agusan del Sur, Surigao del Norte, Surigao de Sur and Dinagat Islands in the southern part of the Philippines, the Pearl of the Orient.

The wild-bird watching expedition team is composed of the Department of Tourism group--Assistant Secretary Domingo Ramon "Chicoy" C. Enerio III, DOT-Caraga Director Leticia Tan, Aleli Guevarra, Gina Velasco, Boyet Sayo, and myself--Rex of Bislig City Tourism Office, one from the Presidential Management Staff, two members of the Wild Bird Club of the Philippines, and Zardo, the guide.

Early morning of February 24, cocks seemed reluctant to crow for it was chilly and the dawn has yet to yawn with its radiant yellow rays. It was unusual for it was four o’clock already when we rode on what locals call jeep, which there is nothing of what looks like those in Metro Manila. From the point of departure, Paper Country Inn, Brgy. Mangagoy, Bislig City, it took us more than two hours of long wobbly ride with a dose of cold breeze that penetrates to the bones before we could reach the crossroad that leads to the wild-bird watching site. While ASec. Chicoy and the two foreigner-looking members of the Wild Bird Club chatted for most of the trip about their bird watching escapades, most of us dozed instead of watching the environs barely lit by the vehicle’s headlamp which I nevertheless did with much delight not so much for the vegetation but for overhearing the depth of ASec's knowledge about birds.  He related that in Europe, the market for bird watching is huge.  "England has only one endemic bird specie compared to about 200 in the Philippines.  This translates to 200 reasons for Europeans to visit the Philippines," he said. When we reached the take-off point, it was past six already. Still foggy.

After taking breakfast, we climbed up the road going to the left. Chirping sounds coming from different directions gave us hope that we could see those birds despite their being called wild. Unfortunately even Zardo, our avant-garde tour guide, despite his being famous as someone who can summon particular bird species with his gadget, could hardly be effective at many instances. With bare eyes, it was a pain for most of us to celebrate with ASec. Chicoy and the two seasoned wild bird watchers who were using binoculars. Although, they were kind enough to lend us their tools sometimes, we could still hardly see a single bird which they tried to help us to see using their laser pointers pointed to the direction of the trees that are towering high with their leaves sparkling because of the morning dew touched by the rays of the sun rising over the mountain. How could we see such birds, if indeed there were, if their size and color blend with the leaves that reflect the blinding sunlight? Or, are they just too wild to be tamed by our naked eyes for a good view, for a while? If they are, then, we were truly watching wild birds. Or, perhaps, we were just expecting too much to see those birds the way we could in the zoos that made the day frustrating.

The scarcity, or maybe just the difficulty of seeing the birds, led the whole team to get deeper into the forest. While trekking, we realized that it was not the scarcity of birds that made the activity disappointing. Logs are lined and piled up along the pebbly road. As we went deeper into the forest, it was becoming clearer. The sound of chainsaw cutting trees somewhere nearby made the birds fly away or at least kept them in their hiding place.

So, to make the most of the activity, I turned it into a wild flora-and-fauna (dragonflies, butterflies, and bees) watching spree. And, I vowed to have the deplorable logging situation in Caraga brought out to the open--to the cyberworld at least--for a lesson and rectification.

It does not matter if logging in Caraga is legal or illegal. The thing is…Caraga suffered massive flooding every year. This year alone, the flooding victimized 545,285 people or 111,679 families with damages to infrastructure, farm crops and other agriculture products amounting to P451 million, according to the Philippines' Regional Disaster Risk Reduction and Management Council. The death toll had reached 10 and two people were reported missing as of February 6. Online Gold Star Daily has the full story and statistics. 

In various instances during the Wow Caraga 2011, especially during the Bird Forum at De La Salle Don Bosco College Gym, Surigao del Sur Governor Johnny Pimentel vowed to fully implement Executive Order 23 issued by President Aquino last February 1 declaring a moratorium on the cutting and harvesting of timber in the natural and residual forests and creating an anti-illegal logging task force. Bislig City Mayor Librado Navarro cognizant of the ill-effects of logging industry in his home city also promised to support the policy in view of the new tourism product that he is pushing in his city--wild bird watching.

While their speeches sound promising, there is a real and urgent need for a very strong political will and solid community support considering that, while Wow Caraga 2011 was on stage, logging is still unabated.

Recently, as reported by Philstar on March 4, “Environment and Natural Resources Secretary Ramon Paje announced…that chainsaws, bulldozers, graders and other logging tools and implements are now off-limits in natural and residual forests nationwide.” If implemented, this can certainly support the new tourism product of Bislig City—wild bird watching. If not, a suitable replacement is proactive ecotourism--mountain trekking that culminates in tree planting in the PICOP site with bird watching merely as a side dish.

I feel strongly for forest protection to sustain ecotourism but, for heaven's sake, the lives of men and women of Caraga are even more important than wild bird watching! In Caraga, more than anything else, it is about human survival!

Stop irresponsible logging in Caraga now! Protect the Philippine forests! Plant trees!

For emulation, worth mentioning is the El Verde program of the provincial government of Camarines Sur. The program is a magnificent example of a strong political will backed up by solid community support. There is nothing impossible when all stakeholders imbued with a sense of community act together resolutely for a common cause.

Let’s go green! Together, we can!

 

Still About Cleanliness

I've been busy these past days. But, I'm back on board. My last post was, untitled, about the resignation of then Tourism Planning and Promotion Undersecretary Enteng Romano III. Although an extended meaning, it is still about "cleanliness".

The issue that led to his resignation is not about corruption but a simple rejection of his radical idea of promoting the Pearl of the Orient Seas as "Pilipinas, Kay Ganda". That does not worth a resignation. Many in the Department wanted him to stay; perhaps, they are more eager to see "radical" change in his management style, i.e. full transparency of his plans and widest possible consulation with the tourism stakeholders, most especially the DOT career officials and employees who are supposed to be the first to know of whatever plans the new administration has for tourism. He could have introduced novel styles of management out of that mess. Anyway, it is a spilled milk and nothing more we can do but to accept his way of cleaning things up, unfortunately, including himself.

We hope that we will see in the not so distant future worse people in positions doing the same...for the sake of our beloved country, the Pearl of the Orient.

The Undersecretary for Tourism Planning and Promotion Vicente "Enteng" Romano III accepted full responsibility on the branding "Pilipinas, Kay Ganda" during the press conference held at Department of Tourism's auditorium, November 23, 2010. He also tendered his irrevocable resignation this day.

Usec. Romano considered the rejection of the brand as a vote of "no confidence" not just for the brand but also for him being the man behind it, the "preview" of which spewed a lot of controversies, like the absence of consultation with industry stakeholders, the alleged plagiarism of the logo being copied from Poland's travel logo, "Polska", and the amount spent for the Preview Event.

He ended his statement with "Thank you, Lord, for blessing us with a nation so beautiful. Pilipinas, kay ganda."