Where Are We Going After the 5th World Ecotourism Conference?

With the theme “Marine and Coastal Ecotourism: Oceans of Uncertainties, Waves of Opportunities,” the Philippine Department of Tourism (DOT) and the Malaysia-based DiscoveryMICE, an affiliate of the United Nations World Tourism Organization (UNWTO), organized the 5^th World Ecotourism Conference held on February 20-22, 2014, in Cebu's RadissonBlu Hotel.

Among the topics discussed were the impacts of ecotourism in both the natural and the cultural environments,  the socio-economic aspects of the industry such as development of destinations, management of marine ecotourism spots, marketing, and the elimination of poverty through sustainability.

During the conference, the DOT and the Department of Environment and Natural Resources (DENR) bared and launched the nine-year National Ecotourism Strategy (NES) and Action Plan, 2013-2022. The  DOT is represented by no less than its Secretary, Ramon R. Jimenez, Jr. and the DENR, also its Secretary, Ramon J. P. Paje, co-sharing the chairmanship of the National Ecotourism Development Council.

During the launching ceremony, Secretary Jimenez  said that the Philippines is the perfect host to this year's conference since part of the country's National Tourism Development Plan, he says, "is to develop competitive and sustainable products and destinations which will provide economic opportunities and protect the environment." 

"It is important for the Philippines to take the lead in involving local communities and government units in (marine) conservation work, especially that the livelihood of many Filipinos are linked to the seas," he added.

Meanwhile, Secretary Paje said that due to the recent disasters devastating some parts of the country the government is compelled to step up its campaign for sustainable tourism practices that promote conservation of protected natural areas at the same time also benefiting the local economies.

The conference was attended by about 400 people in the government, the civil society, the business sector, and the academe from all over the world to discuss, share and learn sustainable development strategies they adopted in their own fields of interest and business and development activities.

Envisioning the Philippines as a globally competitive ecotourism destination with its wealth of natural beauty and cultural richness, conscious of the need to conserve, enhance, sustain and develop these assets and ensure equitable sharing of benefits among its people, the NES is aimed at "environmentally and socially responsible development that safeguards the integrity and diversity of its natural resources, provides education and enjoyment to visitors and delivers larger and more widely distributed income and employment opportunities to the local communities and their constituents, especially the women, youth, indigenous peoples, and the vulnerable groups."

Achieving its purpose begins with awareness, appreciation, and conviction on the values of pursuing ecotourism as a strategy of sustainable tourism--both in its tangible and intangible benefits in relation to achieving inclusive growth for the country. What do we need to do--what else other than to launch an information, education, and communication (IEC) campaign starting with the concerned policy and decision makers--the DMUs--in the ecotourism sites? 

Tourism Secretary Ramon R. Jimenez, Jr. addresses the attendees with opening remarks.

Environment Secretary Ramon J.P. Paje delivers his piece.

The representatives of various government agencies--international, national and local--and non-governmental organizations, involved in the organizing of the conference.

The book inscribing the NES & AP 2013-2022, a collaborative work between the DOT and the DENR in consultation with various stakeholders.

From left to right--DOT Asec. Rolando Cañizal, USec. Daniel G. Corpuz, DENR Sec. Ramon J.P. Paje, DOT Sec. Ramon R. Jimenez, Jr., DENR USec. Ernesto G. Adobo, Jr. and Director Theresa Mundita s. Lim of Protected Areas and Wildlife Bureau, DENR.

The conference participants

ECOTOURISM: The Philippine's Under-Explored Pearl of Great Price

In continuation (click to view the previous)...

In recognition of the country’s great potential to compete with the world’s established ecotourism sites, Executive Order No. 111 was issued calling for the formulation of the National Ecotourism Strategy (NES)1, in order to provide an integrated management plan for the development of ecotourism in the Philippines. The NES identified key sites for ecotourism development classified as banner, emerging or potential sites (Figure 1, in bold are the banner sites). Banner key sites are envisioned to serve as models for developing ecotourism. On the other hand, emerging key sites are those that are already in the initial phase of development while potential key sites are those that have not yet undergone any development and are not suitable for promotion. Brushing off the conceptual discussion of ecotourism, let us look into what the Pearl of the Orient Seas has to offer by exploring these under-explored key sites.

Ruins in Barangay Savidug, Sabtang, Batanes. Photo by R.A.Natanauan

The Batanes group of islands [1] (click here for a video)—a jagged, rocky home to the kind Ivatans—is the northernmost tip of Luzon lying some 180 kilometers from the mainland. Being isolated from the mainland is its most endearing quality. Batanes has its share of old Spanish churches and villages strewn with traditional stone houses well-adapted to its windy climate and an abundance of beautiful sceneries.

Basco Lighthouse and the Rolling Hills of Batanes.  Photo by R.A.Natanauan

Crisologo Street, Vigan.

Vigan [2] (click here for the video), being a remnant of all that was Spanish in the north, is a perfect epitome of an enduring cultural heritage earning the UNESCO’s World Heritage City title. Getting there is like a back-to-the-past experience, a culture-shock in 18th century Spanish Philippines. Vigan’s most popular attractions are, of course, its centuries-old houses, antiques, stone-paved streets, clippety-clop calesas and baroque churches, which have survived the ups and down of Philippine history. It is eight hours, 400 kilometers away from its walled version—the Intramuros.

To continue (click to view the continuation)...

ECOTOURISM: The Philippine's Under-Explored Pearl of Great Price

Ecotourism is a significant tool of development that sustains both the natural and cultural resources of the country. In fact, the tourism industry, in general, thrives and prospers in so far as these resources are properly conserved and responsibly developed.  The Bohol Congress in 1999, following the Global Agenda 21 and its local counterpart the Philippine Agenda 21, adopted the concept of ecotourism as a form of sustainable tourism within a natural and cultural heritage area where community participation, protection and management of natural resources, culture, and indigenous knowledge and practices, environmental education and ethics, as well as economic benefits are fostered and pursued for the enrichment of host communities and the satisfaction of visitors. The International Ecotourism Society defines ecotourism as a responsible travel to natural areas that conserves the environment and improves the welfare of local people. It is therefore more of an attitude, a way of life, than an industry striking a balance between the preservation of cultural heritage and environmental integrity and the pursuit of economic growth beneficial for both the host communities and the visitors.

A new species of Nembrotha nudibranch (also known as sea slug) that was discovered during the California Academy of Sciences' 2011 Philippine Biodiversity Expedition. These brightly colored mollusks don't need shells for protection--instead they produce powerful toxins to keep potential predators at bay. Photo Credit: Terry Gosliner / California Academy of Sciences

The original inhabitants of Baguio are the Igorots, Kankana-eys and 

Ibalois.  These are Igorots in a street dancing competition during 

Panabenga Festival.

With 7,107 islands, the Philippines is the world’s second largest archipelago making it unsurprisingly rich in both natural and cultural resources. The Philippines, together with Malaysia, Indonesia, Borneo and Papua New Guinea, forms the Coral Triangle, the most diverse marine habitat of the tropics with more coral reef fish diversity than anywhere else in the world—37%  (2,228) of the world’s coral reef fish species (6,000), and 56% of the coral reef fishes in the Indo-Pacific region (4,050). It has 15 regionally endemic coral species, which is found nowhere else in the world, and shares 41 regional endemic species with Asia . The reefs of Sulu and Sulawesi seas are home to about 580 of the world’s 793 species of reef-building corals, compared to just 50 in the Caribbean and 300 in the Great Barrier Reef. There are over 19 identified species of marine mammals and 1,200 varieties of reef fish, including the plankton-feeding whale shark, the world’s largest fish.  The natural resource base for ecotourism encompasses seascapes, rivers, lakes, wetlands, volcanoes, caves, and cliffs harboring a rich variety of plants and animals. In the forest, fields and mountains about 500 species of birds have been recorded, of which 172 species are found only in these islands. The Philippines is considered both a mega-diversity country and one of the world’s highest priority hot spots for the conservation of nature.  The country is culturally as diverse as its natural resources  being home to over 180 indigenous ethnic groups, over half of which represent unique linguistic groups,  and countless non-indigenous groups who are of Hispanic, Chinese, American, Arab, Indian, Japanese, Vietnamese, Korean and other groups of foreign origin (Wikipedia, 2009).  These diversity brought about distinct, unique and enumerable blends of creative expressions—from fashion to culinary, from visual to performing arts, from architecture to artifacts, from rituals to festivals—within and beyond the boundaries of ethnic communities.  While it is true that the country is a melting pot of the West and the East, it has traditional villages all over the archipelago with all their unique cultures fully intact—these fusions and conservation form into a beautiful cultural mosaic that is distinctively Filipino.

To continue...

Raise the Flag! It's More Fun!

Switzerland's 1951 "It's More Fun" tourism campaign had lost its timeliness.  In fact, its current campaign pitch is "Switzerland. get natural." 

Current campaign logo and slogan of Switzerland.

Since, Switzerland is no more claiming to be more fun compared to the rest of the world, it's now our take, our time to claim against the rest of the world, including Switzerland, "It's more fun in the Philippines!"

New tourism campaign logo and slogan launched on January 6, 2012.

I touted  "Should it not be--It's most fun in the Philippines?" for a while because of Switzerland's 60 year-old slogan that suddenly surfaced a few hours after the launch. Convinced of the zest of the "fun" to drive in tourists, the logical action would be to claim the superlative "most". But, as I've pointed out above, it's now our time to claim "It's More Fun".

Let's rise from deep slumber, face the storms unperturbed and, with the flag of our honor and hope raised sky-high, shout to the rest of the world...it's more fun in the Philippines!

In rescuing a Philippine flag, the 12-year-old Janela Lelis of Malinao, Albay,
braved the flood and strong wind at the height of tropical storm Juaning.

It's More Fun in the Philippines!

We, Filipinos, know how to make fun even in unlikely situations. Resilient, we can adapt in any environment--we can learn the languages of the world and are great at mimicking the peculiarities of world cultures, a chameleonic adaptability so to speak. Our coping mechanism is so tremendous that other nationalities are tempted to look at us as masochists or aponiacs. To say that Filipinos are more fun to be with is not overstatement but simple truth. Match that with the beauty of 0ur 7,107 islands each unique...you'll have 7,107 reasons to be proud of our country to bring in more tourists saying...7,107 islands. It's more fun in the Philippines!

"It's more fun in the Philippines," was launched by the Department of Tourism in January 6, 2012, for international campaign. Far from being insensitive, it is timely as it reminds us of the cherished truth about ourselves--ability to cope and have fun even in the midst of miserable and dangerous situations, which we often find ourselves confronted with but we face with the courage of David and the hope of Job.

Soon after it was launched, a watermarked digital copy of a vintage Swiss ad published in a newspaper in 1951 that says "It's more fun in Switzerland" began circulating rapidly in the social media like a wild fire. While many suddenly became critical of the new slogan, not a few were also defending it for the simple reason that it speaks out, loud and clear, the truth about ourselves, as Filipinos, aside from the fact that it was a very old ad--60 years old at that.

Until now it stands.

No typhoons, no floods, no earthquakes, no tidal waves can ever shaken and take away that simple truth about ourselves for as long as we cling--kapit-tuko--to it with faith and hope in God who strengthens us.

Spread the good news. It is more fun in the Philippines!

Note: all photos were taken from the net.

Adobo, a Filipino Icon

Garnished chicken-pork adobo

Adobo, which is Spanish for marinade, sauce or seasoning, refers to a food cooking process that involves the immersion of raw food into a preparation, in the form of a sauce, of different components, including paprika (from red peppers), oregano, salt, garlic, and vinegar, which are mixed according to the place of origin and the food with which it is intended to be served. The concoction is primarily used to preserve and enhance the flavor of food. The cooking technique is native to Spanish cuisine, which became widely used in Latin America, and was subsequently adopted in other countries, such as the United States. Adding tomato, corn, avocado, and potato in adobo is of Mexican influence. On the other hand, Venezuela has its own version of adobo, which refers to a concoction of salt with various spices, technically known as sal condimentada (seasoned salt).

When Spaniards ruled this country in 16th century, they encountered a local cooking procedure that involved stewing with vinegar and called it adobo. Since then, dishes cooked that way have been called adobo and the local term, if ever there was, was forever lost to history.

The Filipino adobo cuisine involves usually pork or chicken or a combination of both that are marinated and slowly simmered in soy sauce, vinegar, crushed garlic, minced ginger and black pepper, taken out once the meat becomes tender and then fried in a pan to get the desired crisped edges and brown color. Afterwards, the sauce is poured back for gentle simmering a little while and then the dish is garnished. Being a Filipino dish, it is served as a viand paired with rice, the staple food in the Philippines. In visiting northern Luzon, particularly Nueva Vizcaya, I found out that adobo is not confined to either chicken or pork or a combination of both or seafoods, which are universally served and accepted in all parts of the country with an exception—Muslim communities consider pork adobo as unacceptable. In Aritao, Nueva Vizcaya, there is a restaurant offering bizarre and creepy adobo dishes—of frogs and of bugs, which I relished along with other exotic dishes.

In the present-day style of cooking adobo, potato, beans or pineapple chunks are sometimes added for variation and flavor catering specially to the health-conscious. Creative chefs use deep-fried rice noodles, oregano leaves, and a long-variety of chili for garnishing.     

This dish is commonly served in local restaurants for lunch and dinner. It is the favorite packed meal by Filipino mountaineers and travelers because of its relatively long shelf life without refrigeration, which is due to its vinegar ingredient inhibiting the growth of bacteria. 

Whenever there is fiesta in any town or an engrande celebration of birthdays, weddings or anniversaries of wedding or even of death, adobo is always part of the menu composed of pansit and its variations—canton, bihon and sotanghon—and an array of pork-based cuisines ending in “do”—menudo, igado, estofado, embutido, mechado and hamonado—served for guests lined-up and in batches specially if you are in the Bicol region. 

There was even a film bearing this name, American Adobo, featuring actress Cherry Pie Picache, the central character, the star cook whose signature dish is Filipino adobo—a metaphor of the complicated relationships between friends and family in a foreign setting.

Simply said, adobo, despite the origin of its name, is a Filipino icon, diversified and yet delightful.


When you decide to have fun in any of the  7,1o7 islands of the Pearl of the Orient, don't forget to have fun eating Filipino adobo--of chicken, of pork, of beef, of shrimps, or even of bugs and frogs.

PANAGBENGA 2011 - The Flower Festival

As early as five o-clock in the morning, despite the freezing breeze, thousands of people of all walks of like, of all ages, with their hats, bonnets and sweaters on, were lining up along the side street of Session Road waiting with great excitement for the Panagbenga 2011 Grand Street Parade on February 25 and Grand Float Parade on February 26, in Baguio City, north of the Philippines, the Pearl of the Orient.

Yearly celebrated, the theme for this year is “The Environment and Community in Harmony,” articulating the need for harmonious relationship between humankind and the environment to sustain life. 

The Grand Street Parade, participated in by government offices and various civic groups, colored the streets of Session Road, Magsaysay Avenue and Harrison Road with bright colors of red and yellow featuring Igorot street dancing by different school-contingents, martial arts demonstration by the city’s Korean community, and performances of several drum and bugle corps with bastoneras‘ showing off their skills for twirling flag-batons while marching. 

The street dancing ended in a competition of Igorot dancing and drum and bugle corps at Athletic Bowl. Surprisingly, one of the participating groups is a delegation from Daet, Camarines Norte, Bicol Region, with its banner implicitly promoting Pinyasan Festival.

The crowd favorite, six-year old Joseph, the son of the assistant baton leader of one of the participating drum and bugle corps, was playing a soprano piston trumpet among grown-ups.  He never missed to amaze the crowd at every instance of his corps’ performance.

As expected, the Grand Float Parade was bedecked with celebrities and business-sponsored floats of flowers arranged according to different themes. The most amazing of them all was the last one inspired by the Avatar movie and enshrined with a local religious icon, the Sto. Niño.

The parade of floats that bedazzled thousands of spectators for almost five hours also wound up at Athletic Bowl for the final showdown.

Where There Is Logging, There Is No Bird!

Wild bird watching is one of the activities lined up by the Department of Tourism Caraga Region for the Wow Caraga 2011, Payanig Sa Bislig, celebrating the 16th founding anniversary of the new administrative region covering the six cities of Butuan, Bislig, Cabadbaran, Tandang and Bayugan, and five provinces of Agusan del Norte, Agusan del Sur, Surigao del Norte, Surigao de Sur and Dinagat Islands in the southern part of the Philippines, the Pearl of the Orient.

The wild-bird watching expedition team is composed of the Department of Tourism group--Assistant Secretary Domingo Ramon "Chicoy" C. Enerio III, DOT-Caraga Director Leticia Tan, Aleli Guevarra, Gina Velasco, Boyet Sayo, and myself--Rex of Bislig City Tourism Office, one from the Presidential Management Staff, two members of the Wild Bird Club of the Philippines, and Zardo, the guide.

Early morning of February 24, cocks seemed reluctant to crow for it was chilly and the dawn has yet to yawn with its radiant yellow rays. It was unusual for it was four o’clock already when we rode on what locals call jeep, which there is nothing of what looks like those in Metro Manila. From the point of departure, Paper Country Inn, Brgy. Mangagoy, Bislig City, it took us more than two hours of long wobbly ride with a dose of cold breeze that penetrates to the bones before we could reach the crossroad that leads to the wild-bird watching site. While ASec. Chicoy and the two foreigner-looking members of the Wild Bird Club chatted for most of the trip about their bird watching escapades, most of us dozed instead of watching the environs barely lit by the vehicle’s headlamp which I nevertheless did with much delight not so much for the vegetation but for overhearing the depth of ASec's knowledge about birds.  He related that in Europe, the market for bird watching is huge.  "England has only one endemic bird specie compared to about 200 in the Philippines.  This translates to 200 reasons for Europeans to visit the Philippines," he said. When we reached the take-off point, it was past six already. Still foggy.

After taking breakfast, we climbed up the road going to the left. Chirping sounds coming from different directions gave us hope that we could see those birds despite their being called wild. Unfortunately even Zardo, our avant-garde tour guide, despite his being famous as someone who can summon particular bird species with his gadget, could hardly be effective at many instances. With bare eyes, it was a pain for most of us to celebrate with ASec. Chicoy and the two seasoned wild bird watchers who were using binoculars. Although, they were kind enough to lend us their tools sometimes, we could still hardly see a single bird which they tried to help us to see using their laser pointers pointed to the direction of the trees that are towering high with their leaves sparkling because of the morning dew touched by the rays of the sun rising over the mountain. How could we see such birds, if indeed there were, if their size and color blend with the leaves that reflect the blinding sunlight? Or, are they just too wild to be tamed by our naked eyes for a good view, for a while? If they are, then, we were truly watching wild birds. Or, perhaps, we were just expecting too much to see those birds the way we could in the zoos that made the day frustrating.

The scarcity, or maybe just the difficulty of seeing the birds, led the whole team to get deeper into the forest. While trekking, we realized that it was not the scarcity of birds that made the activity disappointing. Logs are lined and piled up along the pebbly road. As we went deeper into the forest, it was becoming clearer. The sound of chainsaw cutting trees somewhere nearby made the birds fly away or at least kept them in their hiding place.

So, to make the most of the activity, I turned it into a wild flora-and-fauna (dragonflies, butterflies, and bees) watching spree. And, I vowed to have the deplorable logging situation in Caraga brought out to the open--to the cyberworld at least--for a lesson and rectification.

It does not matter if logging in Caraga is legal or illegal. The thing is…Caraga suffered massive flooding every year. This year alone, the flooding victimized 545,285 people or 111,679 families with damages to infrastructure, farm crops and other agriculture products amounting to P451 million, according to the Philippines' Regional Disaster Risk Reduction and Management Council. The death toll had reached 10 and two people were reported missing as of February 6. Online Gold Star Daily has the full story and statistics. 

In various instances during the Wow Caraga 2011, especially during the Bird Forum at De La Salle Don Bosco College Gym, Surigao del Sur Governor Johnny Pimentel vowed to fully implement Executive Order 23 issued by President Aquino last February 1 declaring a moratorium on the cutting and harvesting of timber in the natural and residual forests and creating an anti-illegal logging task force. Bislig City Mayor Librado Navarro cognizant of the ill-effects of logging industry in his home city also promised to support the policy in view of the new tourism product that he is pushing in his city--wild bird watching.

While their speeches sound promising, there is a real and urgent need for a very strong political will and solid community support considering that, while Wow Caraga 2011 was on stage, logging is still unabated.

Recently, as reported by Philstar on March 4, “Environment and Natural Resources Secretary Ramon Paje announced…that chainsaws, bulldozers, graders and other logging tools and implements are now off-limits in natural and residual forests nationwide.” If implemented, this can certainly support the new tourism product of Bislig City—wild bird watching. If not, a suitable replacement is proactive ecotourism--mountain trekking that culminates in tree planting in the PICOP site with bird watching merely as a side dish.

I feel strongly for forest protection to sustain ecotourism but, for heaven's sake, the lives of men and women of Caraga are even more important than wild bird watching! In Caraga, more than anything else, it is about human survival!

Stop irresponsible logging in Caraga now! Protect the Philippine forests! Plant trees!

For emulation, worth mentioning is the El Verde program of the provincial government of Camarines Sur. The program is a magnificent example of a strong political will backed up by solid community support. There is nothing impossible when all stakeholders imbued with a sense of community act together resolutely for a common cause.

Let’s go green! Together, we can!

 

Saturday Giant Lantern Escapade

After an hour of waiting for each other, a group of eight including Boyet, the project officer, Aleli, Gina, Gil, and two from the print media—Mike and Louie—and the driver, we finally embarked a van just an hour before lunch from the Lapu-Lapu side of Luneta in front of the renovated Children’s Park going to Pampanga on December 18, 2010.

An hour past noon, we arrived at a five-storey full-service Marlim Mansion Hotel, a bit archaic but one of the biggest hotels located at downtown Balibago, Angeles City, for lunch. We were greeted by a robust Peter and a young John, both hospitable staff of Director Tiotuico of DOT Region III. After almost an hour of luncheon meal and rest, we proceeded to the new Nayong Pilipino—one of the side trips for our festival escapade, the Giant Lantern Festival of which the program would start at twilight.

Side Trips: Consuelo de Bobo?

Nayong Pilipino sa Clark is a theme park depicting the history of the Philippines through architecture and cultural shows. It is subdivided into pre-colonial and colonial periods. The pre-colonial subdivide features the houses of different ethnic communities. Since it is impossible to cover all the communities in just half an hour, we decided to focus on Ifugao village with matching lady tour guide sharing with us some facts about ifugao houses of which the shape of the roof identifies the tribe it belongs to. I heard her saying, “rat gard.” I thought it was an Ifugao word. I was mistaken but bothered not to ask for a clarification. “Rat guard,” she said while pointing to a thick disk-shaped wooded provision attached to every column of four that supports the house that stands four to five feet above the ground, “serves as protection against rats trying to climb to the house.” Although, crude as they may appear, these houses can amaze even the likes of Palafox at such precision with no power tools and such sturdiness without a single metal nail or bolt. Every house is like a puzzle whose pieces fit together. In this village of four different tribe houses, there is also a souvenir shop of Ifugao products, of course. I decided to buy a key chain worth 15 pesos to benefit the Ifugaos neither that I need it nor that I love collecting that sort of things. It is my pledge that my travel should benefit the destination in exchange for some pollutants that I may, without knowing it, bring to it and leave behind. For lack of time, I just took photos of some houses in other “villages” and in the colonial subdivide.

Just a few minutes after three-o’clock habit, we found ourselves reminiscing war-time stories at Clark Museum. It features a rare collection of artifacts of the American period—before and after World War II—exhibition of paintings and dioramas of historic events during the period and of Filipino customs.

From the museum, we went to Puregold Duty Free for some “stateside” chocolates and cookies, which cost me, Aleli and Boyet a thousand and a half pesos each—worth the price though for once-in-a- blue-moon duty-free shopping. This ended our side trip in Clark—definitely not just a consuelo de bobo, though.

The Biggest Giant Lantern Festival: Truly Spectacular!

The City of San Fernando staged anew its spectacular Giant Lantern Festival, the biggest ever with each of the participating lanterns measuring 20 feet in diameter compared to last year’s 18 feet. The lantern festival, the only of its kind in the world, earned the city the title of “the Christmas capital of the Philippines.” Locally dubbed as Ligligan Parul, it was held this year on December 18 at Robinsons Starmills.

The festival is actually an annual competition of giant lanterns usually with nine competing barangays on a Saturday before the Christmas Eve. Since 1958 the lanterns have been redefined and named as parul sampernandu; however, it finds its roots in what was then Pampanga’s capital—Bacolor—where a simpler lantern activity was yearly held until the provincial capital was transferred to San Fernando in 1904. The predecessor of the modern-day Giant Lantern Festival was actually a religious activity which we know today as “lubenas.” The lanterns measured just two feet in diameter, a far cry from the 20 feet that we see today. These were created in each barrio out of bamboo and other locally available materials. During the nine-day novena before Christmas which is done during simbang bengi (midnight mass) from December 16 to 24, these paruls were brought around each barrio in procession. Before the midnight mass on Christmas Eve, the lanterns, together with the images of the patron saints of the barrios, were brought to the town church (retrieved and updated from http://en.wikipedia. org/wiki/Giant_Lantern_Festival). As the lanterns grow in size from a mere two feet in its early years to 20 feet in diameter this year, the lantern festival also has found its own identity apart from being a mere part of a religious activity into a carnival with its own worth and crowd draw.

An estimated 70,000 spectators, locals and some foreigners, jam packed the parking area in front of Robinsons Seaport Gate for the showdown of giant lanterns composed of more than 8,000 bulbs each. The competition was participated in by the barangays of Dolores, Del Pilar, San Jose, San Juan, San Nicolas, Santa Lucia, Santo Niño, San Pedro, and Telabastagan. This time, Santa Lucia’s lantern, the crowd favorite for the beauty of its design, the color, and the timing of lights and sound, bested the face-off followed by those of Dolores, which championed the last year’s contest, and San Nicolas.

Preceded by a number of folkdances and musical performances, the contest, starting at around eight o’clock, took almost two hours to conclude. It was composed of individual presentations in the first round with seven minutes for each entry, triad face-off in the second round with seven minutes for every group of entries, and simultaneous demonstration of all the nine entries in the last round also for seven minutes.

Two hours of way-out-of-this world spectacular experience is worth the trip from Manila of two hours. With side trips in Nayong Pilipino, Clark Museum, and a shopping spree in a duty-free grocery store, a Saturday night with this kind of event is more than enough to give you a dose of an experiencia de gran turismo. Side trips are not just a consuelo de bobo. They are actually an important ingredient in the overall experience—to give you a sense of fullness, a value for the time, effort and money spent. A destination must be as spectacular as that festival to be worth a trip of several hours. Or better yet, when planning a trip for a destination, consider some side trips to complete the equation.

GB3: Clean, Sleek and Sexy

When I was working in Makati, over a year, I was always passing by GB3, which by the way is Makati's Greenbelt 3, on my way to EDSA for a bus ride to Tambo, Parañaque. I never cared how it looks except that young people working for WWF annoyed me sometimes with their "panda" not that I don't care about wild life being systematically and politically destroyed by unscrupulous powerful elites but that "panda" doesn't appeal to me. If it's tarsier, which although many Pinoys do not like to symbolize them in a travel logo, I might consider giving them away a fragment of my precious time. But, this post is about GB3 not WWF.

Last Thursday night, I made myself invited by one Chad G through a Rex B's change of Friday-to-Thursday schedule of what appeared to be more of a reunion of long lost camaraderie than a rendezvous of career men and woman bragging their accomplishments; thanks that it went that way--a five-head reunion. Way back in college in Aquinas University, these people are among the crème de la crème--lofty in intelligence and yet down-to-earth--of our Alma Mater. Chad G has made significant improvements in his looks, from bony to meaty; although still rugged in his getup, one can sense a deep sense of responsibility owing to a fact perhaps that he is a husband to one-only beautiful wife and a father to a boy. Emi (once a B now a G) has stunningly maintained her gorgeous looks that can put to shame the likes of historical Cleopatra despite the fact that she is a wife to a husband, a mother to a boy, and a dedicated sales rep to IBM, all at the same time. But what she awed me most with? She is more tolerant to her husband than her husband to himself when it comes to "2 botts" (bottles not "buttocks") escapades. Steve S, whom I thought was the C one when Chad mentioned his name last Dec. 7, has also made improvements in his physique. More meat or fats? I can't tell with his office attire on. An accomplished salesman or maybe a manager of a huge team of salesmen, that I can tell based on his choice of words and concoctions of sentences peppered with sales jargon. But in my humble assessment, his secret to success in his career is not his diploma he earned in the College of Business Administration and Accountancy...my apology to our Alma Mater. He succeeds by his own chameleon-like ability to speak like a Korean--from North to South (his Maoish eyes blend well with Koreans though), an Indian (with whom he can blend well with his nose and color except the smell), a British (I don't know if he can do Scottish; but I think, everybody can tell he's fake.), and an American--never mind, that's given. And then, there's Rex B--without his querida named Eos, nothing has changed except perhaps that he now looks better with polo shirts. This man, without his lens, is a slim Filipino version of Genghis Khan without beard. With his glasses and lenses put on, especially his powerful 135 mm, he is a formidable recruit for an infamous group of assassins who mastered the most modern art of spying--he can capture the most minute details of what you are in your most innocent "moment". If the journalists have nose for news, Rex B has lenses for all details. The challenge for this man as a photographer is to capture the background more detailed than his favorites--women of all sizes and colors--in Greenbelt...to entice more to go to this place and hopefully replicate the same environment in the likes of Baseco compound. This guys and gal have also something to say about the aborted "Pilipinas, kay Ganda." Like every Filipino who will struggle with any language just to communicate himself (or her self) to a foreigner, they are naturally against it. Unfortunately for my former boss, I shared with their views. But this post is not about it.

Greenbelt 3 or GB3 not G3 (which Chad said is Glorietta 3) is perhaps everything that you can wish for your immediate environment--vegetation side-by-side with the architecture of all schools of thought (a representation of Palafox's green architecture) all clean and sleek including the people themselves with high level of sophistication. For a green (eco-friendly) mind, GB3 is sexy--in whatever direction you want to extend its meaning, I leave it up to your own discretion. Visit and stay a while (the equivalent is four hours over two buckets of "light" beer; two bottles will not be enough once you get the feel of the place) in GB3 and judge for yourself. But, that's it--clean, sleek and sexy. Just don't mind the expense.

Chad, where did we drink that night?

More About Cleanliness: Judgement Day

Today...Judgment Day!

Secretary Bertie Lim is on the hot seat. The CA has to make the decision. Will this be another cleanup? If so, the consumers--especially the travelers--will lose advocate for Open-Sky Policy, the positive Pandora's box to boost the speed of the crawling Philippine tourism industry. The local airlines' initiative to lower their rates in the form of promos is not enough to substantially stimulate domestic travel. Aside from low cost of air-traveling, the policy will bring about better services among the local airlines so that they can stay afloat the competition. The perceived losses of these airlines will be eventually compensated in the form of increasing the people's air-travel frequency and the number of people traveling through air. Besides, they can also traverse new routes in the international airways.

It is the call of the CA--to make or to break. I am just hoping that cleanups should be based on the gravity of merits and demerits. What is best for the Pearl of the Orient should be of utmost consideration.

Still About Cleanliness

I've been busy these past days. But, I'm back on board. My last post was, untitled, about the resignation of then Tourism Planning and Promotion Undersecretary Enteng Romano III. Although an extended meaning, it is still about "cleanliness".

The issue that led to his resignation is not about corruption but a simple rejection of his radical idea of promoting the Pearl of the Orient Seas as "Pilipinas, Kay Ganda". That does not worth a resignation. Many in the Department wanted him to stay; perhaps, they are more eager to see "radical" change in his management style, i.e. full transparency of his plans and widest possible consulation with the tourism stakeholders, most especially the DOT career officials and employees who are supposed to be the first to know of whatever plans the new administration has for tourism. He could have introduced novel styles of management out of that mess. Anyway, it is a spilled milk and nothing more we can do but to accept his way of cleaning things up, unfortunately, including himself.

We hope that we will see in the not so distant future worse people in positions doing the same...for the sake of our beloved country, the Pearl of the Orient.

Philippines - The Pearl of the Orient

This is a private initiative to make the Philippines, the Pearl of the Orient, truly a "pearl" in all sides.

The objective of this blog is to support the Department of Tourism's international marketing campaign program by way of strengthening the culture of tourism in the country. No amount of millions of money shelled out and efforts exerted in coming up with marketing strategies will bring good results if local communities are not ready or ill fit to welcome the visitors, which, by the way, include both the domestic and the foreign tourists.

The first in line is about the basics of cleanliness.

Once, I was able to set on foot in the city of Davao, the most clean city I have ever visited , which may be rivaled by Puerto Princesa. I asked myself, "if in Davao they can do it why not in other cities?" Awed and absorbed by a man's initiative to pick a candy wrapper beside a tricycle, I missed the moment with my point-and-shoot camera. So, the word initiative is a key. I learned later on that the local officials passed an anti-littering law and that it is strictly implemented. And the combo words for that is political will. Initiative begins with the local governments--pass a law, implement the law. That is the role of governments--to govern, to bring about order. Something in between, of course, is communication. You've got to communicate the benefits and worse-case scenarios not just the law with all its penalties. As they say, the letter of the law kills but the spirit gives life. If and when the political will is present and greatly felt by the members of the community only then that their initiative will be spurred and become a culture as long as it is sustained by political will. That is as far as those in power are concerned.

Man or woman has the capacity to initiate change without being told. While waiting for such a law, let's put our acts together and begin small--little insignificant acts amount to something when put together. Don't litter your candy wrappers--keep them in your purses or pockets. Don't litter your cigarette butts--or better still, don't smoke--the best way to clean up your lungs and the-already-polluted city of yours. Oh, come on...we can do that.